ARTIST & ADVERTISING : DALI & LANVIN CHOCOLATE

TODD GITLIN

«Painting and serious writing were the avant-garde. Blankness was essentiel, of course in the programmatic flatness of much american painting in the sixties and after; in a high-conception, high turnover world where everything trades on appearance and every appearance has its price, to insist on depth would be sink into pathetic nostalgia for some unmoved mover. Andy Warhol's self -conscious images called attention to their sheer «imageness» reminded the viewer how they were derivative, mechanical, and concocted; how laughable it would be to seek authentic meaning while strolling down the long, long aisles of the social supermarket».

POST WARHOL PREDICTION: IN THE FUTURE WOMEN MAGAZINES WILL TELL 60+ WOMEN: HAVE YOUR HEAD CUT GET A NEW 19 YEAR OLD ONE AND GET A MAN!

IT'S THE ADVERTISING STUPID!

«I'll endorse with my name any of the following: clothing, AC-DC, cigarettes, small tapes, sound equipment, Rock N Roll records, anything, film and film equipment, food, Helium, Whips, Money love and kisses Andy Warhol».

( Ad in the Village Voice 1968)

BEAUTIFUL LOSERS EXHIBITION

SUPERSTARS AND WRESTLING DIVAS

Before there were stars. Then Andy Warhol came in the 1960's and coined the term Superstar. In this new century this trend of inventing new terms and definitions have only increased. If the term Diva used to mean famous opera singers à la Maria Callas or Renata Tebalni now it's more likely to refer to a pop culture «wrestling Diva», «Las Vegas Diva» or even «Sex Diva» No wonder we now have porn superstars as well. I guess Andy would approve...

FROM ANDY WARHOL TO PARIS HILTON

During his life Andy Warhol was famous for not talking much. Often he would just say «Gee, that's great». Today Paris Hilton had followed the same tactic. And considering the result one has to say like her: «That's Hot». Warhol also believed that «shopping was more american than thinking». And today stars have replaced models on magazines covers to become walking billboards for various fashion and beauty products. As artist Barbara Kruger would remind us: «I shop therefore I am».

FLEXING FOR 33 SECONDS OF FAME

WARHOL AND SNOWBOARDING

This summer a new collection of Warhol inspired goods will be available at select Burton retailers worldwide. «As ardent admirers of Warhol's work and legacy we were very honored when The Andy Warhol Fondation sought us out to collaborate on a snowboard collection» said Greg Dacyshyn creative director of product at Burton. «Andy Warhol's irreverent attitude towards art fashion music and life in general embodies what snowboarding and Burton is all about. The Fondation gave us access to a tremendous selection of Andy's work and encouraged us to explore his art to create something truly unique something that Andy would be proud of».

FASHION STATEMENT

«French women if they're chic have the dykey look».


-Andy Warhol Diaries
Nov 29 1982

POST WARHOL PREDICTION:IN THE FUTURE A NEW RELIGION WILL PROMISE TO THE RICH LUXURY GATED COMMUNITIES IN HEAVEN

FLEXING FOR 2:07 SECONDS OF FAME

POST WARHOL PREDICTION: IN THE FUTURE WOMEN MAGAZINES WILL WRITE: HOW TO CHOOSE THE RIGHT DESIGNER BOOTS WHEN TRAVELING TO MARS!

LOVE AND FEELINGS IN THE 21ST CENTURY

«During the 1960's I think people forgot what emotions were supposed to be. And I don't think they 've ever remembered».


-Andy Warhol.

MONTAUK

Warhol's property in Montauk at the tip of Long island was sold yesterday. The buyer is Millard Drexler chief executive of clothing retailer J.Crew. The selling price was 28 millions.

IN THE FUTURE BUSINESS MAGAZINES WILL TELL YOU: IMMORTALITY 500 BILLIONS: BUY IT NOW!

BEST LINE FOR UNEMPLOYED ACTOR

«I love it when you ask actors, «What're you doing now? » and they say «I'm between roles». To be living «Life Between Roles» that's my favorite.


-Andy Warhol.

SKATEBOARDING FOR 11 SECONDS OF FAME

POST WARHOL PREDICTION:IN THE FUTURE WOMEN MAGAZINES WILL WRITE: WHY MEN PREFER 20 YEAR OLD WITH EXPRESSION WRINKLES TO 50 YEAR OLD WITH BOTOX!

AUTHOR SETH GODIN: « I THINK WARHOL TAUGHT EVERYONE THAT POP SELLS»

BRITNEY SPEARS, PARIS HILTON AND THE NEW DEFINITION OF FAME IN THE 21 ST CENTURY

Before you were famous because you had a certain talent in one field or another. You were a great boxer à la Muhamad Ali, you had a great voice à la Nat King Cole or you were a great painter like Matisse. Then fame became about being a best selling artist. You were famous because you were selling albums like Madonna, Michael Jackson or Céline Dion. In the 21 st century fame is rapidly changing once again. It's doesn't matter anymore if you're a best selling artist or not. In the Internet era where celebrities are known more for what they're wearing or what kind of makeup they're using than for what they have achieved only one thing now counts: How much stuff your name help selling. Britney Spears and Paris Hilton sell copies. And that's all they need to do.

FLEXING FOR 28 SECONDS OF FAME

POST WARHOL PREDICTION: IN THE FUTURE RAGAZINES WILL WRITE: SCANDAL: TV STAR CAUGHT EATING 99 CENTS PIZZA SLICE!

WARHOL AND 9/11

«The images of people jumping out of the buildings-he had already done paintings like that. «It was a bizarre prophecy. He was very prophetic and accurate in his understanding of America, of commercialism, of capitalism, of its flaws and strenghts».

-David Cronenberg.

Photo: www.warhol.org

IT'S YOUR MOMENT!

Warhol moment: the fifteen minutes of fame that if Andy warhol is to be believed we are all untitled to have.
«Mary was selected to appear on Big Brother she knew this was her Warhol moment and that her 15 minues was here»


-Urban Dictionnary

POST WARHOL PREDICTION: IN THE FUTURE WOMEN MAGAZINES WILL TELL YOU: HOW TO GET SOLAR SYSTEM SHAKING SEX!