«THINGS SHOULD BE MORE SEXUAL»

Penthouse, started by Bob Guccione in England in 1965, took a different approach. Women looked indirectly at the camera, as if they were going about their private idylls. This change of emphasis was influential in erotic depictions of women. Penthouse was also the first magazine to publish pictures that included pubic hair and full frontal nudity, both of which were considered beyond the bounds of the erotic and in the realm of pornography at the time. In the late 1960s, magazines began to move into more explicit displays often focusing on the buttocks as standards of what could be legally depicted and what readers wanted to see changed. By the 1970s, they were focusing on the pubic area and eventually, by the 1990s, featured sexual penetration, lesbianism and homosexuality, group sex, masturbation, and fetishes in the more hard-core magazines such as Hustler.Magazines for every taste and fetish were soon created due to the low cost of producing them. Magazines for the gay community flourished, the most notable and one of the first being Physique Pictorial, started in 1951 by Bob Mizer when his attempt to sell the services of male models; however, Athletic Model Guild photographs of them failed. It was published in black and white, in a very clear yet photographic manner celebrating the male form and was published for nearly 50 years. The magazine was innovative in its use of props and costumes to depict the now standard gay icons like cowboys, gladiators and sailors.

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