Thursday, March 18, 2010

«SHOPPING IS MORE AMERICAN THAN THINKING»

Andy Warhol predicted that in the future, museums will become shopping malls and shopping malls museums. The future has happened. The museum has been a place where one moves seamlessly between buying and viewing for long enough that the gift shop has come to define the experience. It might have started when the MET put trinkets and overpriced hardcovers on every floor, but it is the MoMA which has perfected the model.

-Brooklynrail.org

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