«IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE»

People strive to create a "personal brand" (also called "self-branding"), packaging themselves like a product to be sold. Ads for financial services proclaim that retirement helps you return to childhood and pursue your dreams. High school students pummel classmates and then seek attention for their violence by posting YouTube videos of the beatings. Although these seem like a random collection of current trends, all are rooted in a single underlying shift in the American psychology: the relentless rise of narcissism in our culture. Not only are there more narcissists than ever, but non-narcissistic people are seduced by the increasing emphasis on material wealth, physical appearance, celebrity worship, and attention seeking. Standards have shifted, sucking otherwise humble people into the vortex of granite countertops, tricked-out MySpace pages, and plastic surgery. A popular dance track repeats the words "money, success, fame, glamour" over and over, declaring that all other values have "either been discredited or destroyed."The United States is currently suffering from an epidemic of narcissism

MSNBC
April 20 2009