FROM «BENNIFER» TO «BRANGELINA» AND...

Such is the power of the mass media today that neologisms are coined on a regular basis both to express in condensed form a complex relationship (such as "Bennifer" – referring to actor Ben Affleck's brief attachment to Jennifer Lopez and the attendant media frenzy or "Brangelina" (Hollywood couple Brad Pitt and Angelina Jolie), for much the same reason), or to popularise, promote and trivialise what can sometimes be a challenge to social mores.The latest media-invented term is the "celesbian" – that is, female celebrities (A-Z), who declare, parade or are discreet about their same-sex relationships for the purposes of self-promotion and publicity, titillating fans, as part of their own personal journey and sexual curiosity or as a genuine sexual identity. It doesn't seem to matter which because, as writer Andrew Horney has said, "celesbians are the new black".