“IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE -ANDY WARHOL

Here's a cheap marketing strategy that gets attention: sign a celebrity as franchisee. Fatburger, the Santa Monica, Calif.-based fast-food chain, is expanding into Chicago behind Kanye West, one of the city's favorite sons. The rapper has rights to open 10 locations in the city's metropolitan area, with the first slated to open in September.

-AdAge
August 15 2008