Thursday, August 18, 2016

«I JUST READ EVERYTHING»

Instagram’s influence on online art buyers appears to be growing, particularly among the younger audience. Usage of it for art purposes has risen from 34% last year to 48% this year. Of younger buyers, 65% say they use Instagram for art-related purposes, although 31% of people surveyed admitted that social media influenced their art purchases, indicating that it is a vital area for galleries and museums to tap into.

-London Evening Standard
 August 18 2016

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