«I JUST READ EVERYTHING»

Instagram’s influence on online art buyers appears to be growing, particularly among the younger audience. Usage of it for art purposes has risen from 34% last year to 48% this year. Of younger buyers, 65% say they use Instagram for art-related purposes, although 31% of people surveyed admitted that social media influenced their art purchases, indicating that it is a vital area for galleries and museums to tap into.

-London Evening Standard
 August 18 2016