«I BELIEVE MEDIA IS ART»

«By accepting the photograph directly into the domain of pictorial art, not as an external memory prop for the painter's handmade recreation of reality but as the actual base for the image on canvas, Warhol was able to grasp instantly a whole new visual and moral network of modern life that tells us not only about the way we can switch back and forth from artificial color to artificial black and white on our TV sets, but also about the way we could switch as quickly from a movie commercial to footage of the Vietnam War».

-Robert Rosenblum
 Andy Warhol: Portraits of the 70's
 Whitney Museum Of American Art
 1979 p.12