«MUSCLES ARE GREAT: EVERYBODY SHOULD HAVE AT LEAST ONE THAT THEY CAN SHOW OFF»

A company in Japan is trying to improve the food service industry one muscular man at a time.
Macho 29 is a group of buff, Japanese men who take over various food experiences across the country with lots of flexing and very little clothing. It's been called a reverse Hooters, and so far, it has gained a loyal following. 

Earlier this year, the performers opened up their very own Macho Cafe in Tokyo. Servers in tiny tank tops presented dishes such as the "Macho-ed Eggs Double Bicep Flavor" and elaborately squeezed whipped cream on top of pancake orders as a line formed around the block. Macho Cafe is only open sporadically, but diners can pay extra to get the most out of the experience. Roughly $4 buys you a 15-minute conversation with your server, while $27 buys you the chance to be surrounded by a "Wall of Meat" (aka, a circle of flexing men).

-Huffington Post