«I JUST READ EVERYTHING»

Madonna premiered her new video, Living for Love, on Snapchat this week. And you’ve got to hand it to her: No middle aged lady can pretend to be a millennial quite like Madonna. She has reinvented herself more often than Apple has disrupted markets by releasing a new iProduct. In fact, I quite like the latest incarnation of Madonna, “Lady Gaga.”

But I find the video release a bit confusing. First of all, if you’re a real Madonna fan, you must be, what, in your 30’s? If you’re in your late 30’s, what are you doing creeping around on Snapchat? Stop sending pics to my niece and get your old ass back on LinkedIn or Facebook where you belong. It’s gotta be a bit confusing for Snapchat users too. They must be like, “Who’s this old lady and why does she think I’ll watch her sing to a minotaur for 4 whole minutes? She should get her old ass back to LinkedIn or Facebook where she belongs.”

-Pep Rosenfled.