MARKETING LESSON

«People magazine editor Richard Stolley had some famous rules about what covers sell best: Young is better than old, pretty is better than ugly, movies are better than music

music is better than TV, and anything is better than politics. The Interview twist: Only young, only pretty, movies are best, but music, fashion and society are also good, and

anything, even politics is better than TV. The one TV star we put on the cover in the seventies, Shaun Cassidy, bombed.

Bob Colacello

Holy Terror p.252.