«I JUST READ EVERYTHING»

There he was on national television, the self-styled "Queen of Mean." Celebrity blogger Perez Hilton sat bolt upright in an almost-conservative jacket and tie. He pledged: no more nastiness, no more bullying and no more outing of gay men.
When I called Hilton this week, it had been a little more than seven weeks since his appearance on "Ellen." He pronounced himself, yes, nice. Or at least nicer. "I have done what I said I would do," Hilton said. "There is no going back."
In recent weeks, there's no doubt that the Viceroy of Venom, the Prince of Puerile has sheathed his deadliest lance. Gone are messages scrawled over photos proclaiming stars ugly, duplicitous or washed up. Raunchy drawings have vanished. Stars still have been deemed liars, but with almost-forgiving question marks attached.If this relative moderation is a betrayal to a few fans of the wildly popular perezhilton.com, it doesn't appear to be hurting the bottom line. Traffic has held roughly steady at about 1 million unique visitors a week, according to figures from comScore, and Hilton, 32, claims he's so committed to change, he's willing to lose some of his audience if need be.

-LA Times
Dec 4 2010