«MORE THAN ANYTHING PEOPLE JUST WANT STARS»

Well, we’ve been hyping it for a while now, and judging from these videos, it’s hard to understand why. Armani Jeans put a lot of money into these two black-and-white ads featuring Cristiano Ronaldo and Megan Fox, and it will be interesting to see if they pay dividends. I mean, are there still people so stupid and shallow-minded that they can be swayed by something like this? Then again, I’m probably an idiot for even wondering that. Of course there are! Even the biggest fans of using sex to sell things have to be a little disappointed by the build-up here. If it’s sexual stimulation that you want, there is a lot steamier stuff online to partake of, that were filmed at a much smaller price tag. If it’s jeans that you like, well, AJ’s may be comfortable, but they’re not worth the asking price. So there you have it. Antiquated marketing gimmicks at their best–or worst, depending on your perspective.

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