«POP ART IS FOR EVERYONE»

William MacFarland was a product marketing manager for Campbell's at the time Andy Warhol turned their soup cans into a now-iconic work of art. In 1964, MacFarland took pen to paper to write this letter to the artist (full transcript below)—sent to 1342 Lexington Avenue, site of the first Factory. In it Warhol is told that MacFarland wishes he could afford one of his paintings, and then informs him that, "I have learned that you like Tomato Soup. I am taking the liberty of having a couple of cases of our Tomato Soup delivered to you at this address." Wonder if Warhol repaid him with a painting... [via NYMag]

Campbell SOUP Company CAMDEN 1, NEW JERSEY

May 19, 1964

Mr. A. Warhol
1342 Lexington Avenue
New York, New York


Dear Mr. Warhol:

I have followed your career for some time. Your work has evoked a great deal of interest here at Campbell Soup Company for obvious reasons. At one time I had hoped to be able to acquire one of your Campbell Soup label paintings - but I'm afraid you have gotten much too expensive for me.I did want to tell you, however, that we admired your work and I have since learned that you like Tomato Soup. I am taking the liberty of having a couple of cases of our Tomato Soup delivered to you at this address.

We wish you continued success and good fortune.

Cordially,


(Signed, 'William P. MacFarland')


William P. MacFarland
Product Marketing Manager