«MY FAVORITE SMELL IS THE SMELL OF SPRING IN NEW YORK»

It's advertised as the "pure essence of masculinity", a fragrance with a musky, sensual aroma that, by implication, women are bound to find irresistible. But what's not mentioned in the marketing is that Calvin Klein's Obsession for Men has also proved a hit with jaguars in the Guatemalan jungle. Scientists are using the cologne to lure the elusive big cats to hidden cameras in the Maya biosphere reserve, a protected tropical rainforest spanning 8,100 sq miles, to help them record, monitor and protect the animals.The jaguars have been filmed rubbing, sniffing and pawing objects sprayed with the scent, a reaction which perhaps Calvin Klein's perfumers had not anticipated .The discovery was made by the Wildlife Conservation Society's Bronx zoo in New York. In an attempt to draw cheetahs to camera traps, it experimented with 23 different scents. Estée Lauder's Beautiful detained the cats for two seconds on average, Revlon's Charlie lasted 15.5 seconds while Nina Ricci's L'Air du Temps managed 10.4 minutes. Obsession for Men's musky scent scored best: 11.1 minutes.

_The Guardian
June 11 2010