WOMEN IN REVOLT

The legislation's chief proponent is Valerie Boyer, author of a report on eating disorders and a member of the same party as President Nicolas Sarkozy, who himself has seen his love handles airbrushed by Paris Match. His ex-model wife, Carla Bruni, is also likely no stranger to a retouching. While magazine publishers will surely balk at such a rule, the language being proposed appears to be quite mild, nothing like the graphic warnings put on, say, cigarette packages in many countries. Ms. Boyer, according to The Telegraph, said the wording should read: "Retouched photograph aimed at changing a person's physical appearance." Mrs Boyer said she wanted a fine of more than $16,000, or as much as 50% of the ad campaign's cost.
Mrs. Boyer, who penned a government report on anorexia and obesity, added: "We want to combat the stereotypical image that all women are young and slim."

AdAge
Sept 22 2009