«GOOD BUSINESS IS THE BEST ART»

Celebrity blogger Perez Hilton plans to launch a kinder, gentler and more advertiser-friendly new site in the next couple of months. That's the hot gossip from Henry Copeland, founder and CEO of BlogAds.com, which handles operations and ad sales for the wildly popular site PerezHilton.com.Appearing on a panel at the OMMA Publishing conference Wednesday, Copeland was tight-lipped about details of the online offshoot, but indicated that it would feature longer-form content and appeal more to mainstream advertisers who might not be as comfortable with the sensational, salacious coverage that characterizes PerezHilton.com.But Copeland assured that the new property would appeal to the same core audience as the flagship site. "He has this genetic link with 26-year-old women," said Copeland of the "Queen of All Media."

Mediapost
June 18 2009