Sunday, April 05, 2009

STRAIGHT GUYS IS THE NEW GAY

Lainey Lui, eTalk entertainment reporter and mistress of Canada's biggest gossip site, Laineygossip.com, said she has heard reports of growing male interest in her site. "Women will often write in and say, 'I love your site and my husband secretly loves it too,' " she said.Lainey says selling gossip to men is all about clever packaging."When it's presented by a sports radio announcer or under a photograph of breasts, then it's okay," she explained. As a sports fan, she is also quick to point out the similarities between hockey and Hollywood. "I was recently watching the commentators before the NHL trade deadlines and it was all about who was rumoured to be courting who and who was having a clandestine coffee with so and so. I told my husband, if they changed the names from players to actors, it could be the cover of US Weekly! They're both about people, they're both about accomplishment, they're both governed by rumour-mongering and gossip. As those two worlds merge, it's becoming more acceptable for straight men to be interested in celebrities."

Globe & Mail
April 4 2009

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