«GOOD BUSINESS IS THE BEST ART»

"More than ever, pop culture is about women," says Michael Heller, president of celebrity marketing firm Talent Resources, which has negotiated deals for Mariah Carey and Lindsay Lohan, among others. Female celebs have an even easier time selling to both sexes: "Women want to be like them, and these women attract men, as well," says Heller.
Perfumes remain a powerhouse revenue generator for celebrities. "The margins are high, the price point is good, you can do a bunch of different types of perfumes and sell them everywhere from Barneys to Target," says Heller.In January 2008, Oscar nominee Anne Hathaway took the old-fashioned route and signed on as spokeswoman for Lancôme's Magnifique fragrance, a deal that will most likely bring in $2 million a year. (Lancôme confirms the deal is for multiple years, but will not say how many.)

Forbes
April 1 2009