«IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE»

Strong word-of-mouth and no direct comedic competition led to another strong showing over the weekend for "I Love You, Man," which grossed $12.7 million, a decline of just 29 percent from its opening weekend. Compare that to bigger-budgeted fare such as "Watchmen," which declined 68 percent in its second weekend and another 62 percent the weekend after.
"I don't always feel like I have to make R-rated or PG-13; I just think it's whatever the story calls for," Mr. Hamburg says. "But this was fun because it is an adult movie and it deals with people talking about sex, and you don't have to skirt around it. Most people I know live in an R-rated world, you know? "He aimed for a mature R. There's no casual nudity or over-the-top violence, just a stream of profanity that some may find shocking. Others will simply recognize it as the patois of the thirtysomething young professional.

Washington Times
March 31 2009