«GOOD BUSINESS IS THE BEST ART»

The rate card for a YouTube front-page roadblock is $175,000 per day, plus an incremental $50,000 in additional spending on Google or YouTube, but like all media, it can be had for a lot less. Still, it's a big step up from the standard box placement on the right, which has sometimes sold for as little as $60,000 a day.We've been hearing about YouTube's plans from agency insiders for some time. Adam Stewart, Google's industry director for media and entertainment, said the video site is still experimenting with formats, and it'll watch its new "cross talk" unit to see how it performs and how users interact with it.
It's no surprise an entertainment company was the first to give the new format a whirl. YouTube gets 30 million visitors to its home page daily, all looking for video and many right smack in the middle of studios' favored demographics.

AdAge
march 22 2009