«GOOD BUSINESS IS THE BEST ART»

Fashions come and go with the seasons, but one important thing has stayed the same at H&M: veteran designer Margareta van den Bosch has overseen all of the collections.Now, as the Swedish chainstore is fêted for surfing the financial turbulence of the last few months in style, Van den Bosch has explained the secrets of her success. The key, she says, is to think about the culture that inspires her young customers: "Celebrity culture, the art, movie and music world... As a designer you must have your eyes, ears, everything open."

-The Guardian
March 22 2009