THE POP CULTURE OBSESSION

The gig: Chief of Buzznet Inc., a Los Angeles-based Internet company he describes as a one-stop shop for pop culture.
With contributions from paid editors and amateurs, the company's websites include Buzznet, Celebuzz, the Superficial, Just Jared, WWTDD.com, Absolute Punk, Stereogum and official celebrity blogs such as those of Britney Spears and Kim Kardashian. Together, the company says, the sites draw more than 37 million users. "In the 1980s, Sumner Redstone and MTV got that there was an insatiable demand for pop culture and that pop culture is built from the ground up," said Goldman, 42. "That appetite and the ability to feed it has only grown with the advent of the Internet."

L.A. Times
Nov 15 2008