WARHOL VS HIRST:THE COMMERCIAL ARTIST WHO WANTED TO BE A SERIOUS ARTIST AND VICE VERSA

“Damien Hirst is a brand, because the art form of the 21st century is marketing. To develop so strong a brand on so conspicuously threadbare a rationale is hugely creative - revolutionary even. The whole stupendous gallimaufrey is a Vanitas, a reminder of futility and entropy. Hughes still believes that great art can be guaranteed to survive the ravages of time, because of its intrinsic merit. Hirst knows better. The prices his work fetches are verifications of his main point; they are not the point. No one knows better than Hirst that consumers of his work are incapable of getting that point. His dead cow is a lineal descendant of the Golden Calf. Hughes is sensitive enough to pick up the resonance. "One might as well be in Forest Lawn [the famous LA cemetery] contemplating a loved one," he shouts at Hirst's calf with the golden hooves - auctioned for £9.2m - but does not realise it is Hirst who has put that idea into his head. Instead he asserts that there is no resonance in Hirst's work. Bob dear, the Sotheby's auction was the work.”

-Germaine Greer