OUR FAME OBSESSED CULTURE

Not that Perez Hilton needs the publicity. Ads on his homepage fetch up to $54,000 a day, and his overhead is minimal—his only employee is his sister Barby, who fields emails and corrects typos. Which means he's pulling down millions a year. The site now averages 198 million pageviews a month, according to the Web ratings service Quantcast. Nielsen Online estimates that while visitors to TMZ.com, one of his main competitors, stay only 15 minutes, those on Hilton's site linger for 45 minutes.

-Wired
August 18 2008