“IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE" -ANDY WARHOL

“Just a week after his purported $300 million deal with MySpace hit the rumor mill, 50 Cent and Viacom-owned MTV have announced a partnership that, according to a report in Variety, will feature the rapper hosting a new kind of hip-hop "Apprentice"-style show. The premise? Sixteen contestants will live together and compete in challenges that relate to being street-savvy, business smart and, no doubt, showing the same kind of deal-making prowess that is a common theme in the entrepreneurial urban music scene. Each week's episode will end with 50 Cent narrowing his search down by firing two of the contestants, so look out for that new catch phrase "You fired, bro."

-AdAge
May 30 2008