“IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE" -ANDY WARHOL

“Web 2.0 signaled a "V-day" shift of control from company to customer, where increasingly powerful virtual environments and social networking communities proliferate. While traditional wisdom has focused on customer identification for one-to-one targeted marketing campaigns, cross-selling and so on, the reality of Generation V (Generation Virtual) members using multiple personae (e.g., Amazon reviewer, eBay seller, Second Life avatar "World of Warcraft" blood elf, digger, blogger, YouTuber), and the sheer power of their growing influence, means that customers will have a host of online personae driving your business relationship.Discovering customers' true identities becomes irrelevant."

-Forbes
April 30 2008