«IT'S CALLED GOSSIP AND OF COURSE AND IT'S AN OBSESSION OF MINE»- ANDY WARHOL

Those that fret over concentration of media ownership and its perceived power over editors may take some comfort from the central finding here: that newspapers try to maximise sales by reflecting the political opinions of their readers, rather than those of the proprietor. They do so by using politically-charged phrases as proxies for political slant (for example, “war on terror” for Republican audiences; “war in Iraq” for Democrats).

The Economist
March 28 2008