«Pop art dates from the mid-1950's and originated almost simultaneously in the United States and Britain. In London the artist-printmaker Richard Hamilton defined it as «Popular» (designed for a mass audience), transient ( short- term solution), expendable (easily forgotten), low cost, mass produced, young ( aimed at youth) witty, sexual-gimmicky: glamorous, and big business»
Paul Johnson
Art: a new history
Weidenfeld & Nicolson 2003
P.723
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