«IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE»

Publicist Stephen Huvane has accused weekly magazines of intentionally printing lies about celebrities to provoke a response and open up a dialogue with actors.Jennifer Aniston's representative told The Guardian that there is no benefit in working with such publications and that stars who cooperate with a magazine are then attacked by their competitors.Huvane said: "These weeklies no longer have any interest in actual reporting. I don't think lies and complete fabrications serve any positive result. All they do is distort and damage the dignity of the private lives of actors."I have never represented a client who enjoyed being followed by paparazzi or having fabricated stories about their lives in those magazines."An anonymous celebrity weekly editor reportedly said: "You build the story around an emotion. What's happening with poor Jen this week? Well, John Mayer's seeing someone else, and for a woman of her age, that must be awful."So you construct a narrative of what a woman her age may be feeling. The question is: 'How can we construct a story around a set of emotions that our readers are going to relate to?' It can come from a genuine tip, or a photo. Or it can come out of our a**."

-Digital Spy
June 24 2009