PEREZ HILTON & OBAMA

In North America the popularity of both is in part related to demographics. Today Gen Y count more members (100 millions) that even their parents the baby boomers (70 millions) . This large groups of 15 to 30 years old people is a big consumer of celebrity gossip and pop culture but is also more interested in politics that Gen X. In one sense we have now the first generation to fully reconcile High & Low culture by totally blurring the line between the two. A lesson also perfectly understood by The Huffington Post and therefore explaining its huge success.