“IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE" -ANDY WARHOL

The lines between virtual world and real world are becoming just a little blurrier. Ikea has inked a deal with "The Sims 2" to provide an online content package, The Sims 2 Ikea Home Stuff, available in late June. And H&M, which signed on with the game last year to provide The Sims 2 H&M Fashion Stuff, is pushing its partnership from virtual world to real world.

- AdAge
May 18 2008