“IT'S CALLED GOSSIP AND OF COURSE IT'S AN OBSESSION OF MINE" -ANDY WARHOL

The big three TV network newscasts lost about 1.2 million viewers last year, and advertising on their three big morning news shows fell to an estimated $1.03 billion. The average viewer is 60 years old, and the demographic marketers most want to reach is more likely to be facing a computer screen than a TV screen when the evening news comes on.

-AdAge
April 28 2008