“The result of this is that the most expensive contemporary artists are the most branded and immediately visible contemporary artists. You know a Hirst when you see one, or a Murakami, or a Serra, or a Koons. The normal mode of looking at art is reversed: you don't think "I like that, I wonder who the artist is" but rather "Oh, there's a Koons, I wonder if I'll like it"."
-Portfolio
April 18 2008
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