BRITNEY SPEARS, PARIS HILTON AND THE NEW DEFINITION OF FAME IN THE 21 ST CENTURY

Before you were famous because you had a certain talent in one field or another. You were a great boxer à la Muhamad Ali, you had a great voice à la Nat King Cole or you were a great painter like Matisse. Then fame became about being a best selling artist. You were famous because you were selling albums like Madonna, Michael Jackson or Céline Dion. In the 21 st century fame is rapidly changing once again. It's doesn't matter anymore if you're a best selling artist or not. In the Internet era where celebrities are known more for what they're wearing or what kind of makeup they're using than for what they have achieved only one thing now counts: How much stuff your name help selling. Britney Spears and Paris Hilton sell copies. And that's all they need to do.